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Fall 2025 Course Syllabus
Course: MRKG-2312 (Section: 71, CRN: 93215) e-Commerce Marketing |
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| Instructor Information | |||||||||
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| Instructor | Danielle Nicholson | ||||||||
| nicholsondm@lamarpa.edu | |||||||||
| Phone | (409) 681-4312 | ||||||||
| Office | Press Building - Room: 105C | ||||||||
| Office Hours | Mondays: 11 am - 3 pm Tuesdays: 2:30 - 3 pm Wednesdays: 11 am - 3 pm Thursdays: 2:30 - 3 pm Fridays: 11 am - 3 pm |
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| Additional Contact Information | |||||||||
| Course Information | |||||||||
| Description | Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. | ||||||||
| Required Textbooks |
Textbook Purchasing Statement: A student attending Lamar State College Port Arthur is not under any obligation to purchase a textbook from the college-affiliated bookstore. The same textbook may also be available from an independent retailer, including an online retailer.
Open educational resources (OER), readings, videos, and other content will be assigned directly in Blackboard. |
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| Additional Materials/Resources |
Additional readings, videos, etc. will be available in Blackboard. |
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| Corequisites/Prerequisites | None | ||||||||
| Learning Outcomes |
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| Program Student Learning Outcomes |
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| Lecture Topics Outline |
Introduction Marketing Fundamentals Digital/Internet Marketing Market Analysis Digital Marketing Goals Analyze Digital Content Identifying Target Audiences Design and Evaluate Customer Feedback Techniques Social Media Marketing Strategy Final Review |
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| Major Assignments Schedule |
Week 1 August 25 Introduction to the course Week 2 September 1 Marketing Fundamentals Week 3 September 8 Internet Marketing Week 4 September 15 How to Analyze a Market Week 5 September 22 Setting Digital Marketing Goals Week 6 September 29 Goals: Experimentation and Iteration Week 7 October 6 E-Commerce Platforms Week 8 October 13 Content in Marketing - Types and Uses Week 9 October 20 Target Market Research Week 10 October 27 Branding 101 Week 11 November 3 Measuring E-Commerce and Digital Marketing Success Week 12 November 10 Customer Feedback and How to Use It Week 13 November 17 Social Media as Top of Funnel Tool Week 14 November 24 THANKSGIVING BREAK WEEK Week 14 December 1 Final Wrap-Up Week 15 December 8 GRADUATION WEEK |
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| Final Exam Date | December 1, 2025 - 12:0 AM Through December 5, 2025 - 11:59 PM | ||||||||
| Grading Scale |
100-90 = A 80-89 = B 70-79 = C 60-69 = D Below 59 = F Extra credit option 1 = 10 points on any assignment Extra credit option 2 = 10 points on any assignment |
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| Determination of Final Grade |
The course is made up of weekly assignments. Your average assignment grade at the end of the semester will determine your final grade. Each weekly assignment is worth approximately 8% of your grade. Extra Credit Option 1 = Referral program (enroll a new student for Spring 2025) = 10 points on any assignment (must be enrolled by December 5). Extra Credit Option 2 = Provide a testimonial video promoting Lamar State College Port Arthur and/or the Social Media and Digital Communications program for future students = 10 points on any assignment |
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| Course Policies | |||||||||
| Instructor Policies |
Assignments will be given each week. You will have one or two weeks, depending on the assignment, to complete it. |
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| Attendance Policy | Students must check Blackboard 2-3 times each week to stay on top of assignments. Students must submit their assignments within the timeframes indicated on Blackboard. | ||||||||
| Additional Information |
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| Institutional Policies | |||||||||
| MyLSCPA | Be sure to check your campus email and Course Homepage using MyLSCPA campus web portal. You can also access your grades, transcripts, academic advisors, degree progress, and other services through MyLSCPA. | ||||||||
| Academic Honesty | Academic honesty is expected from all students, and dishonesty in any form will not be tolerated. Please consult the LSCPA policies (Academic Dishonesty section in the Student Handbook) for consequences of academic dishonesty. | ||||||||
| ADA Considerations | The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Services Coordinator, Room 117, in the Student Sucess Center. The phone number is (409) 984-6241. | ||||||||
| COVID 19 Information | The Lamar State College Port Arthur (LSCPA) Student Code of Conduct COVID 19 Policy requires students who have been diagnosed with COVID 19 to report their condition directly to their local health department. Students should also contact their course faculty to report their quarantine status. In addition, this policy requires all students to wear face coverings when directly exposed to COVID 19 in compliance with the criteria included in the policy. For more information please refer to the COVID 19 link on the LSCPA website. | ||||||||
| Facility Policies | No food or tobacco products are allowed in the classroom. Only students enrolled in the course are allowed in the classroom, except by special instructor permission. Use of electronic devices is prohibited. | ||||||||
| HB 2504 | This syllabus is part of LSCPA's efforts to comply with Texas House Bill 2504. | ||||||||
| Mandatory Reporting of Child Abuse and Neglect | As per Texas law and LSCPA policy, all LSCPA employees, including faculty, are required to report allegations or disclosures of child abuse or neglect to the designated authorities, which may include a local or state law enforcement agency or the Texas Department of Family Protective Services. For more information about mandatory reporting requirements, see LSCPA's Policy and Procedure Manual. | ||||||||
| Title IX and Sexual Misconduct | LSCPA is committed to establishing and maintaining an environment that is free from all forms of sex discrimination, including sexual harassment, sexual violence, and other forms of sexual misconduct. All LSCPA employees, including faculty, have the responsibility to report disclosures of sexual misconduct, including sexual harassment, sexual assault (including rape and acquaintance rape), domestic violence, dating violence, relationship violence, or stalking, to LSCPA's Title IX Coordinator, whose role is to coordinate the college's response to sexual misconduct. For more information about Title IX protections, faculty reporting responsibilities, options for confidential reporting, and the resources available for support visit LSCPA's Title IX website. | ||||||||
| Clery Act Crime Reporting |
For more information about the Clery Act and crime reporting, see the Annual Security & Fire Safety Report and the Campus Security website. |
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| Grievance / Complaint / Concern | If you have a grievance, complaint, or concern about this course that has not been resolved through discussion with the Instructor, please consult the Department Chair. | ||||||||
| Department Information |
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